Home listing word choice makes a big impact

The words in a real estate listing can make a big difference.A recent Canadian study finds that the actual words real estate agents and home sellers use to advertise their properties has a significant impact on how quickly the home will sell, and what price it fetches.

Researchers from the University of Guelph in Ontario analyzed more than 20,000 home listings, and found that the use of "beautiful" instead of "move-in condition" could make as much as a 5 percent difference in the final selling price.

In addition, descriptions that emphasized the attractiveness of the property were more effective than those which focused on value and prices. Although experts said that each market may behave differently.

"There's usually something that can be said in a positive way which will force a buyer reading an ad to see opportunities," Catherine Lindstadt, a broker at Prudential Douglas Elliman Real Estate in New York, told Newsday (http://www NULL.newsday NULL.com/classifieds/real-estate/making-house-for-sale-sing-in-your-ad-1 NULL.2708100).

Another study from the University of Texas at San Antonio (http://faculty NULL.business NULL.utsa NULL.edu/tthomson/papers/Real_Estate_AgentRemarksJRER20_205_215 NULL.pdf) showed that Realtors' comments in the description section of MLS listings can also have an effect, and that comments that discussed the home's features and used the word "updated" resulted in higher selling prices.

Home Inspections / Hiring a Qualified Home Inspector

Once your offer has been accepted on the home you would like to purchase one of the things that is suggested is for you to get a home inspection. What is a home inspection? Well, one of the best ways to understand the property’s condition is to hire a qualified home inspector. It is recommended you contact and interview at least two to three different home inspectors in order to find one that will meet your individual needs.  Inspectors are familiar with the building codes and will help look for flaws in the home your are purchasing.

The following are some important questions to ask before making your final selection;

  1. How long have you been in the home inspection business?
  2. What are your qualifications?
  3. Are you a member of any inspection organization or association?
  4. How many resale home inspections have you completed?
  5. If I hired you today, when would you be available to complete my inspection?
  6. What will the inspection cover?
  7. How long is your average inspection and how long after it’s completed will I receive my report?
  8. How much will the inspection cost?
  9. May I attend my inspection? May my real estate agent also attend?
  10. Do you provide estimates for repairs and improvements?
  11. Can I contact you post-inspection for any questions?

These are just a few questions and you may have more but hopefully this will help you when it is your time to need a home inspection.

Talk to you soon, Patti

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